Most museum Blogs talk too much about what goes on in and around the museum itself and are set up as just another publicity channel; and if content is pushed merely with the bottom dollar consideration to promote an event, it definitely isn’t going to sit well with patrons. What works? Intelligent discourse on art, and of course, a refreshing way of engaging with readers. Read on for blogs that caught our eye:

Tate Museum

The Tate museum does a great job of updating its blog with the latest news of exhibitions and highlights. It takes on a more informative role, educating readers on artists and their works in the Tate Modern, Tate Collection and the Tate Archive.

Museum of Modern Art (MOMA)

The Museum of Modern Art has a very visually charged and user-friendly interface. It is appreciated that each blogger’s name and designation is listed with each post – that lends the content some credibility. Every blogger has a different style and beat, thus making the blog an eclectic and interesting mix that’s a joy to read.

Indianapolis Museum of Art

Reading the Indianapolis Museum of Art blog makes you feel like you’re reading an art student’s journal – and it’s refreshingly casual that way. They’ve got a good mix of fun and serious posts, but always keep it accessible. The blog also covers a range of subjects, from art to horticulture.

Guggenheim

Guggenheim’s got a great team of contributors backing up YouTube Play, an initiative to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. The nature of the artwork makes it interesting to read what goes on behind the scenes, as well as the critiques of videos.

Yesterday.sg

Plugging this not just out of national pride – yesterday.sg has done a good deal to engage a community of museum lovers, not only by getting them to blog about topics but also via rich media channels (YouTube and interactive games) and contests. The blog isn’t exactly dedicated to a single museum. Instead, it is an aggregator initiated by the Museum Roundtable and supported by the National Heritage Board.